About Vitality
Vitality combines group private medical insurance with the Vitality Programme, which rewards employees for healthy activity with discounts and offers from partner brands such as PureGym, Caffè Nero, Virgin Active and Headspace.
Vitality has operated in the UK since 2004, first as PruHealth, and is part of the Discovery group. It offers plans for small businesses and for larger employers. Profile written by PerkIQ.
What's included
Private medical insurance
Group health cover for employees, with plan options for different business sizes.
Vitality Programme
Rewards and partner offers for staying active and looking after health.
Health and wellbeing support
Support aimed at prevention as well as treatment.
Direct or through a broker
Available to employers directly or through a benefits broker.
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Compare →Brokers we work with
UK brokers that typically place Vitality business. Run a PerkIQ Healthcheck first, then take the output to one of these for a tighter procurement conversation.
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Information on this page is editorial, gathered from public sources and provider materials, and does not constitute financial advice or a recommendation. For a quote, contact Vitality directly or speak to an FCA-authorised broker. PerkIQ is not a Vitality reseller and earns no commission on provider sign-ups.
