Provider comparison
Count Finance vs Sync Savings
Side-by-side comparison from the PerkIQ directory. Cover, pricing, regulator status, and fit at a glance.
Partner
Category
Financial Wellbeing
Financial Wellbeing
Best for
Employers offering advice to all staff
Employers wanting a payroll savings benefit
Pricing model
£1 per employee / month, plus platform fee
On request
UK presence
London-based
Cardiff-based
Regulator
FCA Regulatory Sandbox (see FCA Register)
Savings held with FCA-regulated, FSCS-protected deposit takers, including Griffin Bank (see FCA Register)
Strapline
Count is a UK app that gives employees personal financial advice, covering budgeting, saving, investing and pensions.
Sync Savings is a UK payroll savings scheme: employees save part of their pay each payday into an easy-access savings account.
What's included
- Kick-off session. Part of the full package. A Count money expert visits the team for a group session on personal finance.
- Personal recommendations. Advice and a suitability report across ISAs, pensions (SIPP) and general investment accounts.
- Budgeting and saving. Budgets, savings goals and an emergency fund based on each employee's income.
- Tax allowances. Help making use of ISA and pension allowances.
- Annual reviews. Yearly reviews, plus prompts when an employee's circumstances change.
- Payroll savings. Employees save from their net pay each payday, automatically, into an easy-access account.
- Open to every employee. Sync says everyone is eligible from day one, with no forms or document uploads.
- One payroll deduction. Employers add a single deduction to payroll and run payroll as normal.
- Through payroll or benefits platforms. Available through Sync's own portal or a supported payroll provider or benefits platform.
Who it's for
- Employers wanting to offer financial advice to all staff: each employee can get a personal recommendation based on their own circumstances.
- Mixed-pay workforces: the service is the same at every salary level.
- Employers who want to start with the whole team: the full package opens with a kick-off session, where one of Count's money experts visits to cover the basics of personal finance.
- Teams with little time to run their own sessions: Count runs the kick-off, then employees use the app in their own time.
- Teams whose main need is pay access or borrowing: earned wage access or salary-linked lending providers focus on that.
Not stated
At a glance
- FCA Regulatory Sandbox
- Personal financial advice
- Free for employees
- App-based
- London-based
- Payroll savings from net pay
- FSCS-protected savings
- Partner bank: Griffin Bank
- Open to every employee (Sync)
- Single payroll deduction
Pick the right one with data, not a sales pitch
Score your benefits stack with PerkIQ and you'll see which of these (or another provider entirely) closes the biggest gaps for your team.
Information on this page is editorial, gathered from public sources and the providers' own materials, and does not constitute financial advice or a recommendation. For a quote, contact each provider directly or speak to an FCA-authorised broker. PerkIQ is not a reseller and earns no commission on provider sign-ups.